Greater Bay Strategies
Showcasing the destinations of Greater Bay to the world’s business travellers and event organisers
We like to think we’re young, but MIX and GBS share a heritage, and we hope to make more history along the way!
MIX proudly flies the flag in Asia and worldwide for what is known as the MICE industry. Since 2007 it has been featuring the destinations, venues, new ideas and people working in this essential segment of the business travel industry.
As we enter a post-Covid era of hybrid events, we will continue highlighting great destinations and the work of meeting planners and corporate decision makers.
We Bridge the World and China’s Greater Bay Area.
GBS’s roots are in marketing, publishing and reporting on Meetings, Incentives, Conferences and Events – an industry which the company believes is essential in bringing knowledge and adding economic value to destinations.
When the Covid pandemic practically brought much of the world to a standstill in early 2020, it was almost as if someone had stopped the clock on economic history. A new era is beginning, however, as we navigate a way out of the pandemic and towards recovery. MIX – which dates back to 2007 – believes it has played a role in that recovery when it comes to Asia’s MICE industry, and we’re proud to say the brand is still going strong. Out of the Covid downturn came Greater Bay Strategies with its eyes firmly on progress and a mission of Bridging the World and South China and, of course, the Greater Bay Area.